![]() “A brand like Dior is not just looking at this territory,” he said. The cologne is the bestselling male fragrance at The Fragrance Shop and is in the bestsellers list at The Perfume Shop.īokowski said he believed the fashion label was hedging its bets by keeping Depp as the face of the fragrance. Since the ruling, which dismissed Depp’s claim that the Sun had libelled him by calling him a “wife beater”, internet searches for Sauvage have increased by 23%, according to the beauty website Cosmetify. “He’s still the face of their cologne Sauvage, definitely gonna get me a bottle to show my support.” ![]() “Shout out to Dior for practically being the one sponsor left for Johnny Depp that hasn’t turned their back on him,” said another. “Johnny Depp is still the face of Sauvage, because Dior aren’t idiots,” said one post. Since the advert was broadcast, fans of Depp, using the hashtag #Justiceforjohnnydepp, have been posting messages of support on social media for the actor and Dior’s continued association with him. Anything can be stopped by pressing a button if they really wanted to.” The British PR expert Mark Bokowski, who has worked with Michael Jackson and American Express, said: “I think it would be sensible for Dior to sever links with Depp. ![]() “We have received a total of 11 complaints about this ad,” a spokesperson for the Advertising Standards Authority said, “with the complainants believing that Johnny Depp shouldn’t be in the ad due to details concerning his recent court case.”ĭepp has been ordered to pay the Sun newspaper an initial amount of £630,000 in legal fees after the court found this month that there was overwhelming evidence that he attacked his then wife, Amber Heard, during the mid-2010s.ĭepp was rumoured to have been paid between $3m and $5m for the Sauvage advert. ![]()
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